Tools that help you help yourself

What's your struggle?

I don't know which way to go.


The best way to get clear on which way to go is to get clear on who you want to become.

→ GET CLEAR — free

I never finish what I start.


You're not lazy. You’re running on an old program. The Show Up Challenge installs a new one. 

→ START THE CHALLENGE — free

Identity Feed — $19

Start choosing what feeds your mind, instead of letting an algorithm choose for you. The Identity Feed is a place to save everything that reminds you of who you want to become — so when you're bored and want to scroll, you can scroll a feed you made yourself. A board on your computer. A feed on your phone.

The Show Up System — $59

Who you want to become, your evidence, your challenge, your exercise — in one system. Everything on this website comes together here. Build your training program with AI, and have it merge straight into the system. Which leaves one thing to do: show up.

Hello. I'm Nico.

For a long time I thought I was just born with a lazy-gene or something, because I couldn't change no matter how hard I tried.

After years of frustration with constantly failing to let go of my bad habits, I dedicated myself full time to figuring out why I kept repeating the same pattern.

Turns out I laziness wasn't written into my DNA. I realized the problem was that I was running on an old program.

Everything here came out of finding and installing a new program.

More about how this came to be →